With the official start of summer being only a few weeks away, consumers are going to ramp up their usage of photo-focused platforms like Instagram to get inspired on where to go and what to eat.
“When it comes to engaging with posts that include summer related hashtags, Instagrammers are highly active—with 18-24 year olds making up the majority of the audience. And, of that, 66% of them are women. The top countries for summer related hashtags include Brazil, Australia, US, Italy, Germany and the UK. Globally, top summer hashtags included #summer, #summertime, #beach, #sun, #summervibes, #summer2017, #hot, #fun and #summerdays,” writes Instagram in its Business Blog.
With that in mind, we are going to see new food trends fill Instagram feeds this summer.
According to a recent predictions article by “CNBC,” the Instagram-able food trends foodies will be posting food pics of will feature poke, street corn, farro, and bee pollen.
But healthy trends will remain at the forefront, expect to see more consumer posts about fermented foods like kimchi, miso, and Tempeh.
“In the last year, a number of companies promoted apple cider vinegar tonics as homeopathic remedies and a cure-all for everything from acne to hangovers,” writes “CNBC.” “There are already a number of products on the market that are rich in probiotics and micro-organisms and aim to support digestive and immune health. Expect to see more of these gut-healthy food items throughout the year.”
Move over squid ink, it’s activated charcoal’s turn.
An “anti-unicorn” trend has hit the gram, with dark-colored food items popping up all over feeds. Besides making food look bad-ass, activated charcoal helps eliminate toxins built up in the body too.