Giada Takes the Next Step with Pronto at Caesars Palace
Giada De Laurentis and Caesars Entertainment confirmed yesterday that the TV food star is opening her second Las Vegas restaurant, Pronto, at Caesars Palace in early 2018, certainly not a surprise considering rumors of her expansion have been spreading almost all the way back to when she opened her Giada restaurant across the street at the Cromwell three years ago.
Other food-world celebrities like Gordon Ramsay and Guy Fieri already have multiple restaurants at Caesars properties, but De Laurentis says this second project was never a foregone conclusion.
“I was asked six months in and said no, I was asked a year in and said no, I was asked two years in and said I don’t think so,” she says. “Then at about the two-and-a-half-year mark, in February or March, I heard this space was coming up. And I had to do a little battling, [because] there were other people in the running for that spot. But I think for me, this is the next best step.”
The space in Caesars Palace is currently occupied by Payard Patisserie & Bistro, adjacent to the Bacchanal Buffet, Rao’s Las Vegas and Mr Chow. De Laurentis loves it for her new fast-casual concept Pronto because there’s considerable convention center traffic moving through that area on a regular basis.
“Some people have said, ‘Why Las Vegas? You already have a restaurant there.’ Yeah, I do, but it’s a fine dining experience, and I’d like to have something that’s more grab-and-go, a little more casual, where families can take their kids and they don’t have to spend a fortune, and it’s still an introduction to my food,” she says.
Pronto will serve De Laurentis’ signature California-style Italian cuisine with breakfast, lunch and dinner options in a convenient format and a variety of seating options including counter, bar and lounge.